A little reading, a lot of ideas

1 – Contact the pros­pect quickly

No matter your indus­try, you shouldn’t let your leads sit for too long before reaching out. Do every­thing you can to moti­vate your sales team to pick up the phone and call poten­tial custo­mers. If you can’t reach the client or the response isn’t favo­rable, send them an email. Don’t be too intru­sive, but make sure you don’t lose a sale.

2 – Make good use of the infor­ma­tion collec­ted

Take the time to review the infor­ma­tion provi­ded by the client. Most of the time, we ask for the model they’re looking for or the price they’re willing to pay. Make sure you have what the client is seeking or a simi­lar product. You need to convince them quickly and effi­ciently to come meet you! The lead gives you an advan­tage; you can be prepa­red!

3 – Use poten­tial custo­mers for remar­ke­ting

Don’t lose the valuable infor­ma­tion gathe­red from these forms. You can always reuse email addresses to retar­get certain clients during periods when a purchase is more likely.

4 – Plan traf­fic and confirm appoint­ments

Once the client has been contac­ted and agreed to come in, don’t forget to confirm their appoint­ment by email! A small remin­der one day in advance can’t hurt. Also, make sure you have enough staff to handle all your appoint­ments and honor your commit­ment.

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