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A little reading, a lot of ideas

A little reading, a lot of ideas

blog

If you are inter­es­ted in IT or Digi­tal Marke­ting, you know that things move fast and that we are quickly inun­da­ted with sugges­tions for so-called miracle solu­tions that will change the way you work and sell your services.

Because it is undoub­tedly a little ambi­tious, some­times mislea­ding, and most of the time gibbe­rish, we share with you from time to time our opinion and our advice on new trends and best prac­tices.

Have a good reading.

Facebook’s text restrictions

Face­book’s text restric­tions

Infernal Média - October 2, 2019
1 min read
Social Media
Have you ever noti­ced that Face­book ads contain very little text? Do you know why? In fact, Face­book pena­lizes adver­ti­sers who use too much!

Text presence in images

This is quite a chal­lenge for adver­ti­sers. For seve­ral years, Face­book has pena­li­zed the perfor­mance of ads with more than 20% text in the image. So very little infor­ma­tion can appear on an image! It’s impor­tant to be vigi­lant about the amount of text and the main message presen­ted if you don’t want to waste your ad spend.

Text in posts

Recently, Face­book announ­ced that it would reduce the amount of text displayed above the image. Mainly for the mobile version, only three lines of text will appear before the “See More” option. Your main points should there­fore be placed at the begin­ning of the text, and above all, do not repeat in these three lines the infor­ma­tion already present in the image. Opti­mize by using BOTH text AND image to convey your full message.

The impor­tance of a graphic desi­gner

Given the restric­tions on text in images, using a specia­li­zed graphic desi­gner can be very help­ful for your ads. More often than not, this service is the best invest­ment you can make to ensure a good return on place­ment. Why? They:

  1. master tech­ni­cal constraints (text level, formats, etc.)
  2. high­light impor­tant elements
  3. ensure copy­right compliance

Need help with your online adver­ti­sing? We’re here! Contact us.

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